Shop in shop for Ryobi
Customer
Industry
Time & place
Nordic & Balticum
Project type
Description
Ryobi’s upgraded retail concept is built to maximize brand visibility through a clean, flexible and highly functional shop-in-shop experience. Combining strong visual identity with smart display solutions and a scalable system architecture, the concept creates stronger in-store impact across multiple retail environments.
Being proactive in our approach, we reached out to Ryobi at a time when we saw a clear opportunity: they could claim more visibility in physical retail compared to their competitors.
Rather than starting from scratch, we built on their existing concept, originally created by us, and proposed an upgraded version designed to perform better in-store.
The ambition was simple: create a clean, highly visible and structured shop-in-shop experience that strengthens brand presence and guides the customer intuitively.
The concept takes its starting point in Ryobi’s strong brand identity, especially the signature green, combined with a clear focus on hero products.
Design & functionality
Every element of the concept is designed to maintain a tidy and visually strong presentation over time:
- Tilting shelves that naturally guide the customer to place products back in the correct position
- Angled stacking shelves that ensure the display always looks well-stocked
- Clean lines and mirrored freestanding displays that create impact without taking up unnecessary space
Originally, the concept included a roof structure enabling billboard signage visible directly upon entering the store but it was also designed to work just as well without it, making it flexible across different retail environments.
Hero: The battery system
At the core of the concept lies one of Ryobi’s strongest assets: their battery platform.
With one battery powering multiple tools, it becomes a key decision driver for customers. This insight led to the development of a dedicated battery cabinet:
- A clear showcase of all battery capacities
- Guidance to help customers choose the right option
- A visual “showstopper” that elevates the entire in-store experience
Communication hierarchy
The concept also introduces a clear communication system:
- Flexible signage options for campaigns
- Guidance for customers in-store
- A structured hierarchy that makes it easy to update messaging over time
Built for reality
A key part of the solution was usability in everyday operations.
The system is designed for easy, tool-free assembly – adapted to the reality where Key Account Managers often build the displays themselves across different locations.
