Retail concept for Scott sports
Customer
Industry
Time & place
Europe
Project type
Description
Our partnership goes 25 years back, with our latest achievement being “the grid” the solution which helps Scott sports maintain their position and future-proof their retail experience.
Inspired by the precision of a well-designed UI, our concept is built on a grid system that ensures modularity and makes it easy to refresh the interior depending on the products displayed.
Designed to be easy to install and adaptable across Scott’s wide product portfolio, the system reflects their values while offering long-term flexibility. This adaptability is more than aesthetic—it’s a strategic advantage. As trends evolve, Scott’s interiors can shift through simple updates to materials or artwork, keeping the concept future-ready.
The framework draws inspiration from the CrossFit world, creating a strong backdrop for Scott’s bold, high-quality imagery.
Practicality is central: components are sized to fit a standard EU pallet for efficient logistics, and the system can be easily dismantled and reassembled—ideal for pop-ups, events, and even event trucks.
Materials
In this case, we pushed the limits of the steel frame, reducing material use while maintaining durability. Through careful prototyping, we managed to cut down on the amount of steel needed, lowering both the environmental footprint and the weight of the packaging.
Steel
Wood – 100% recycled
Rubber
Wood wool
Lighting that draws you in
Lighting plays a crucial role in any space, and for Scott’s concept, we designed custom LED lighting that illuminates the entire backdrop. Angled just right, these lights ensure Scott’s products are always in the spotlight, creating a captivating in-store experience.
Evolving together with Scott
Our joint story begun in the mid 90’s when things like Nirvana, Grunge and Friends was all the rage. Somehow, in the midst of it all, Scott discovered us—a small firm tucked away in the woods. What started as a few small projects soon blossomed into something much more. By 2008, we had the honor of shaping Scott’s entire retail concept—a vision that reflected their, now former, rounded logotype, and a partnership that would continue to thrive.
Fast forward to today
After almost 25 years of partnership, Scott came to us with an opportunity to create a new retail concept. We seized the challenge and thanks to great teamwork, a couple of late nights, pizza breaks and a whole lot of energy drinks – we could present a concept that really ticked all the boxes. We took the trip to Switzerland to promote our solution, and our dedication and knowledge paid off. Once again, Scott gave us the privilege to work as their trusted retail partner, and we couldn’t be prouder.
