Brand Space at Husqvarna HQ
Customer
Industry
Time & place
2025, Stockholm
Project type
Description
An entrance designed to introduce the brand
At Husqvarna’s HQ in Stockholm, we used the entrance as a starting point to introduce the brand into the workplace. The space highlights their different product categories, making them visible and easy to understand from the very first interaction.
At the same time, the design introduces natural light and a subtle indoor-outdoor feeling, reflecting the environments where their products are actually used. This creates an early connection between the brand, the space, and the people moving through it.
The overall expression is premium yet grounded, aligning with the quality and positioning of the brand.
While it’s just one part of a larger whole, it shows how even a single space can begin to translate brand values into a physical experience.
The importance of letting your brand into the workplace
A cohesive brand experience across the customer journey is a given for most brands today. But what about the employee experience?
The people who work within a company are its strongest brand advocates. They are the ones who live the brand every day. To represent it authentically, they need to understand and feel what the company stands for.
Internal branding should therefore be treated as a strategic tool, since it is just as important as external branding. Research shows that it can strengthen employees’ sense of purpose, reinforce company culture, and create pride. Perhaps most importantly, it helps people understand whether they belong, whether their own values align with those of the company.
We already know that culture & branding matter.
But this isn’t new. We already know that culture and branding matter.
What interests us is how the internal brand can be expressed through the physical environment. Even a single space can begin to translate brand values into something people actually experience.
Bringing the brand to the employee takes more than creating an aesthetically pleasing office, it’s about creating a space that communicates what the brand stands for. This can be achieved through carefully selected elements and materials, it shouldn’t be just another painted wall with the company motto.
To us, that is the effect of aligning the brand and its environment: creating a workplace where employees don’t just hear about the brand in presentations, but encounter it in their everyday work
Why should you consider it?
Studies show that well-designed work environments can improve job satisfaction, increase engagement, and support both individual and team performance. When employees truly live the brand, it shapes how they work, collaborate, and make decisions.
Those behaviors ultimately shape the customer experience, making it more consistent, efficient, and authentic. It also ensures that stakeholders and clients visiting the workplace gets the same immediate brand recognition as would in other customer touchpoints.
