We support Thule with everything from designing and producing individual displays to shaping complete store environments. We also develop retail guidelines covering everything from how displays are used to store layouts and lighting, making it easier to roll out the brand consistently across markets.
The pilot for the new concept, aimed at attracting a younger, female audience, resulted in a more elegant and sophisticated evolution of their former concept.
In our collaboration, we’ve created flagship stores that embody nearly a century of glove-making expertise—through refined materials, bespoke details, and an atmosphere that speaks to fashion, sport, outdoor and everything in between.
A calm, Scandinavian store experience shaped by the outdoors.
A flexible retail framework designed to perform across markets, formats, and environments.